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About Me

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I am a highly-experienced coach, therapist, trainer, mentor and facilitator who is passionate about helping people to achieve their full potential.


From my base in Cornwall, I help people to recognise their personal strengths, improve their self-confidence, face-up to challenges and achieve the outcomes they want. My breadth of knowledge,experience and services means that I can offer my clients a personalised approach which is based on their individual or organisational needs. This is one of the main reasons that my clients consistently report very successful, sustainable outcomes.


Prior to becoming a coach, I was a successful Chief Fire Officer & Chief Executive in Derbyshire where I received awards in Leadership and Diversity & Inclusion (see below). During my tenure, Derbyshire Fire & Rescue Service made such rapid progress that it became widely recognised as one of the highest performing services in the country.

After retiring from public service, I changed direction as I had experienced the strong positive benefits that effective coaching can create. For five years, I was a Director and Regional Manager with Active Plus - a community interest company working with injured military veterans on challenges such as mental health, physical disabilities and unemployment. It was during this period that I met Ash Gordon, my co-author of 'A Life Now Worth Living'.


I now work independently and am proud to have helped people address a wide range of challenges, including: mental wellbeing, self-confidence, motivation, workplace performance, business development, career progression, gaining employment, health & fitness, personal relationships, bereavement, public speaking, time management and much more.

My training and qualifications include:

  • Master Practitioner of Neuro-Linguistic Programming (NLP), NLP Coaching, Time Line Therapy and Hypnotherapy

  • Executive Coaching & Mentoring  

  • Diploma in Personal Performance Coaching 

  • MA in Management,

  • BSc (Hons) in Fire Engineering Management

  • Level 3 Award in Education & Training

  • General Certificate in Occupational Safety & Health, NEBOSH

  • Certified in Mental Health First Aid

One of my many roles is serving as Personal Performance & Mental Wellbeing Coach for Falmouth Town Football Club, whose first team play in the Western Premier League. It's a great community-focused club with a strong local supporter base and an emphasis upon volunteering.

I also feel honoured and privileged to be an Ambassador for Georgia's Voice. a Cornwall-based charity for young women, aged 18 to 25 years old, with mental health concerns. Their principles, such as non-judgemental acceptance, empathy, empowerment and working with people to support their journey of self-improvement are wholly compatible with my own coaching practice and personal values.

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Life Coach of the Year 

National Runner-up,

The Coaching Academy


Outstanding Achievements in Leadership of Equality & Diversity, HM Government


Leadership Award in

Diversity & Inclusion,

Asian Fire Service Association

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